While there’s a lot of talk in the world of marketing about traditional and print media dying, there are still some valuable principles that print advertising can teach marketers and small business owners. If you’re creating an advertisement in a magazine or newspaper here’s what you need to know to create a good advertisement that stands out and this is How ON The Brink Advertising can help. On The Brink Advertisement believes in knowing more about our client’s target audience than they do. Nothing will allow you to have better digital ads than truly understanding what your audience is all about. Ultimately a good graphic advertisement should get people to buy your product or service right away, but that’s not always the case. For new products or services, print and digital advertisements are used to increase brand awareness, and may take about 6 or 7 times of viewing before a consumer tries a new product or service. However, the more we understand your target market, the better we can design your ad that sells.